For the fifth continuous year, Apple and Google turned out to be the most valuable brand in the world in the global ranking of US consulting firm Interbrand. Apple’s Interbrand valuation saw an increase of 3% over last year, coming in at the US $ 184.154 billion.
Apple Named World’s Most Valuable Brand
For the fifth continuous year, Apple and Google turned out to be the most valuable brand in the world in the global ranking of US consulting firm Interbrand.
Apple’s Interbrand valuation saw an increase of 3% over last year, coming in at the US $ 184.154 billion. The second spot was gained Google, which has recorded the growth of 6% and with a market value of US $ 141,703 billion.
The third place was occupied by Microsoft, with $ 80 billion, Microsoft saw an 5% increase in brand value. Fourth place was occupied by Coca-Cola, which ended up losing space with a 5% drop in its value, to the US $ 69,733.
On the other hand, Amazon went from the 8th position to the fifth, with a 29% increase, reaching the US $ 64.796 billion. Samsung is in the sixth position, and Toyota is in the seventh.
Facebook had managed to move up from 15th to 8th position, with a market value of $ 48.18 billion. Mercedes-Benz appears in 9th position and IBM in the 10th.
Well, let me tell you to determine the brand’s cumulative value, Interbrand looks the financial performance of companies products and services. Just like Interbrand, several other companies offer brand ranking, like Forbes and Apple seem to top those lists as well.
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